The customer relationship remains yours
You include the links in your own reports and bill your clients for them at the price you set. Your client continues to deal exclusively with you.
SEO Agencies and Consultants · Reseller Pricing
Order your clients' links on Linkuma, the backlink purchasing platform. Then present them under your brand and resell them at the price you set. Your clients never see Linkuma.
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In a nutshell.
White-label link building involves outsourcing link creation to a provider and then reselling those links to your clients under your agency’s name. With Linkuma, you invoice and report on your own behalf. You manage all your clients’ websites from a single dashboard, each with its own budget. A project manager who understands how agencies operate oversees your campaigns. The reseller rate is determined during a qualification call, based on your link volume.
You include the links in your own reports and bill your clients for them at the price you set. Your client continues to deal exclusively with you.
Each client site has its own space and budget. Links are added as they become available, with a notification sent each time a new link is posted.
You place your order yourself from the catalog, where each website displays its theme, Trust Flow, and referring domains. You can also delegate the campaign to your project manager.
It takes your constraints into account: your clients’ deadlines, their approvals, and the reports you provide them. It’s the same dedicated SEO consultant who stays with you throughout the process.
Your SEO strategy and your relationship with your clients remain your responsibility. Linkuma handles only the links. Technical optimization, content creation, and local SEO for your clients remain your responsibility.
Linkuma does not guarantee any rankings. However, your project manager will explain the rationale behind each site and anchor text choice so that you can justify it to your clients.


Houssem-eddine Meddah
"A great platform for off-site training, […] with qualified experts and a user-friendly website—I highly recommend it."


Lucas Trehet
"A handy netlinking platform for finding spots very quickly. […]"
You provide information about your agency, your clients, and the expected number of links. The reseller rate is determined based on this number.
Each person receives their budget in your account, which gives you a separate view for each client.
You can choose the websites from the catalog, or provide your project manager with a brief that includes the target pages, target keywords, and budget.
Each published link is added to the client’s list. You include it in your monthly report, branded with your company’s name. The campaign tracking page page details what you receive.
Before entrusting your customers' contact information to a vendor, check these six points.
Add up the cost of the link, your time, and your margin. Don’t forget to factor in the time required for the brief, selecting target pages, client approval, and the report. To calculate the total cost, estimate the time spent per link and multiply it by your hourly rate.
Some agencies sell link building as a monthly package, with a set number of links per month. Others include it as part of a broader SEO service package, alongside technical and content strategies. A clear pricing package eliminates the need to renegotiate each link with your client.
The reseller rate covers the cost of the links. Your time and profit margin depend on how you organize your business.
For agencies and consultants who sell SEO and want to add backlinks to their offerings without hiring someone to find them.
Each site in the catalog displays its price, starting at just a few euros. For agencies, the reseller rate applies based on the volume agreed upon during the initial call. Support from the project manager is included, and management of a delegated campaign is included in the price of the links.
What is white-label work?
Who is the white-label supplier?
Can your customers tell that the links come from Linkuma?
How much does a backlink cost?
Can I manage multiple clients with a single account?
How should you present the links to your customers?
Private Label or Sponsorship: Which Should You Choose?
Schedule a qualification call. You’ll introduce your agency, your clients, and the expected volume of links, and the reseller rate will be set during this call.