Freelance SEO Consultants

Link Building for SEO consultants : links you can clearly explain to every client

Do your projects involve backlinks? On Linkuma, each website’s profile lists its topic, Trust Flow score, and the number of referring domains. This allows you to justify every decision to your client. When time is tight, a project manager can lead the campaign at no extra cost and with no commitment.

In a nutshell.

On Linkuma, the websites that publish your links are categorized into 12 sectors, each with a Trust Flow score and a number of referring domains. An SEO consultant selects the sites whose links will point to each of their clients. They manage all these client sites from a single dashboard, each with its own budget. If they delegate the work, a project manager takes charge of the link-building strategy, orders, and monitoring based on the consultant’s brief. Management is included, with no minimum order requirement, and the monthly plan comes with no commitment.

How to Choose Websites That Will Link to your customers ?

How to Choose Websites That Will Link to your customers ?

How to Choose Websites That Will Link to your customers ?

Criterion

What it indicates

What You Tell the Customer

01

01

01

Topic

What it indicates

The site sector, one of the 12 in the catalog

What You Tell the Customer

"This site covers the same topic as your page."

02

02

02

Trust Flow

What it indicates

A score from 0 to 100 calculated by Majestic; higher scores are assigned to sites closely linked to trusted sites

What You Tell the Customer

"It is closely linked to sites considered reliable."

03

03

03

Related Fields

What it indicates

How many different websites link to it?

What You Tell the Customer

"Many different websites mention it."

Majestic, the publisher of Trust Flow, defines it as “a score from 0 to 100 indicating the level of quality” in its glossary.

Compare Trust Flow and referring domains. A high Trust Flow with very few domains warrants a second look, as does a low Trust Flow with hundreds of domains.

Finally, think in terms of your backlink strategy and link profile. A general-interest website has its place there, alongside other sites on the same topic.

How can you justify your link choices to your customers?

How can you justify your link choices to your customers?

How can you justify your link choices to your customers?

Present a shortlist before making a purchase: for each page to be promoted, suggest two or three websites, giving one reason for each. Your client approves the list, and then you place the order.

Example of a reason: “This blog is about home renovation, just like your page on insulation, and dozens of websites already link to it.”

Once the link is published, it appears in your dashboard, and you receive a notification. You add it to the monthly report, along with the date and the anchor link you selected.

Don't promise a specific ranking: According to Google itself, no one can guarantee the top spot in its search results (see its guide for website owners).

What can you delegate when you're short on time ?

What can you delegate when you're short on time ?

What can you delegate when you're short on time ?

You can entrust the entire link-building campaign for a client to us. Based on your brief, the project manager develops the link-building strategy, selects the websites, places the orders, and verifies that the links have been published. You retain responsibility for the website audit and the relationship with your client.

The brief can be summarized in a few lines: the pages to optimize, the target search queries, the budget, and the frequency—whether once or monthly. During the campaign, the project manager will check in with you regularly, monitor the site’s rankings, and prepare a written summary to include in your report.

Monthly validation

These adjustments are submitted to you every month. Nothing changes without your approval.

Check-in at Departure

You approve the plan once, and then he adjusts it and keeps you informed.

You’ll work with the same project manager from one month to the next, and you’ll only pay for the links—management included. The monthly plan ends at your request: the current month runs its course without automatic renewal.

What do Linkuma users say?

Houssem-eddine Meddah

"A great platform for off-site training, […] with qualified experts and a user-friendly website—I highly recommend it."

Bastian Boutolleau

“Some really good backlinks […] But beyond that, the support is well worth it and really helps! […]”

How much emphasis should be placed on backlinking in an SEO project?

How much emphasis should be placed on backlinking in an SEO project?

How much emphasis should be placed on backlinking in an SEO project?

In an SEO strategy, backlinks complement technical optimization and content. Before purchasing links, make sure the target pages are relevant to the search query and that Google can crawl them without any issues. Then, focus the links on a few pages that drive revenue for the client.

For anchor text, prioritize the brand name and URL, and use exact-match keywords for a few links. Let the client know right from the quote: a link-building campaign is evaluated over several months.

For which consultants is Linkuma designed for?

For which consultants is Linkuma designed for?

For which consultants is Linkuma designed for?

First Customers

You place orders link by link, with no minimum order requirement.

Multiple clients at the same time

Each client site has its own budget, and a delegation may oversee several of them.

Technical or Content Specialist

Entrust the link-building campaign to the project manager and continue to oversee the audit and content.

Are you looking for someone to handle backlink building for your own website? Check out the page Dedicated SEO Consultant : the same project manager, working exclusively for your site.

How much does link building for an SEO consultant?

How much does link building for an SEO consultant?

How much does link building for an SEO consultant?

You pay only for the links—starting at just a few euros, depending on the site—and you set the budget for each client. Entrusting the campaign to the project manager doesn’t affect the price. There’s no minimum order or commitment.

To develop a client’s link-building strategy with a project manager, the first call is free and lasts 30 minutes: Schedule a call.

Frequently Asked Questions

What Trust Flow score should you aim for with a client's links?

Can we purchase links for a client who doesn't have a Linkuma account?

Can you delegate just one client and handle the others yourself?

Why use a platform instead of contacting the websites one by one?

How do I track a customer's links?

Add your first client and set up their site selection

Create your account, add a client's website, and browse the catalog for their industry. Once the client has approved the selection, you can place the order or assign the campaign to the project manager.

Guide

SEO Guide for Small and Medium-Sized Businesses

SEO & GEO Training

SEO Glossary

Best backlink building platform

Why Linkuma?

About Us

Wall of Love

Linkuma for

Startup

E-commerce

Banking & Insurance

Linkuma © 2026

All rights reserved.

Guide

SEO Guide for Small and Medium-Sized Businesses

SEO & GEO Training

SEO Glossary

Best backlink building platform

Why Linkuma?

About Us

Wall of Love

Linkuma for

Startup

E-commerce

Banking & Insurance

Linkuma © 2026

All rights reserved.