Software Publishers · B2B
On Linkuma, you can order individual backlinks to your software’s pages on topic-related websites of your choice. You can place the orders yourself, or a project manager can handle them for you.
In a nutshell.
For a software publisher’s organic SEO, netlinking (or link building) involves getting other websites to reference your pages with a clickable link. These links primarily point to the pages your prospects read before a trial or demo: features, use cases, integrations, and comparisons. On Linkuma, you select websites in industries related to yours, such as IT or Business. Each backlink is purchased individually, with no minimum order, and support is included.
Those that address a specific search query and lead to a trial or demo. The most common mistake is to send all links to the blog and none to the product pages.
Feature Pages
One page per feature, tailored to a specific business need: “staff scheduling software,” “electronic signature for quotes.” A link to this page helps search engines understand what your product does.
Use Case Pages
“For accounting firms,” “for franchise networks”: each page is tailored to a specific industry. Inbound links from websites in that industry provide clear context.
Integration Pages
“Connect your software to Slack,” “synchronize with HubSpot”: these search queries come from people who are already using the other tool. Create one page per integration and reserve the links for the most frequently searched integrations.
Comparison Articles and “Alternatives To” Pages
“Tool A vs. Tool B,” “alternative to [competitor]”: anyone who types these words is torn between two options. These are decision pages, which deserve links just as much as the homepage.
Blog Posts
An in-depth guide attracts readers who are just discovering their problem. It also passes some of its authority on to your product pages, provided your internal linking structure connects the guide to them.
Start with sectors whose themes are related to your product, then add your customers' sectors.
Technology
Features, Comparisons
Business
Management, sales, HR, or accounting software
Your clients' industry (Pets for veterinary software, Finance/Real Estate for rental management, etc.)
Use Case Pages
General Interest
All of them, to give you a variety of sites that mention you
Before making a purchase, check the site’s Trust Flow: a metric created by Majestic that estimates a site’s reliability based on the quality of the sites that link to it. Also look at its referring domains—that is, how many unique sites link to it. The sectors where your competitors are getting their links can also provide some clues.
Anchors that describe the target page, alternating between your brand name, your address, descriptions, and a few keywords. The anchor refers to the clickable words in the link. In its best practices for links, Google states that “high-quality anchor text is descriptive, concise, and relevant.”
Brand
"[Your brand]"
Target Page
Home
Website Address
"votremarque.fr"
Target Page
Home
Short description
"[Your Brand]'s schedule"
Target Page
Feature or use case
Description
"Schedule your technicians' routes"
Target Page
Feature
Integration
"Synchronize your schedule with Google Calendar"
Target Page
Onboarding Page
Exact keyword
"scheduling software"
Target Page
Feature available on only a few links
Google adds a cautionary note: “If it feels like you’re forcing keywords into the anchor text, you’re probably using too many.”
At a steady pace, appropriate for your site’s age and size. A new release may warrant a few additional links to the relevant page, in addition to your usual pace rather than in place of it.
A monthly budget
With the subscription plan, you get a monthly budget for your feature pages and use cases. You can cancel at any time: the current month will run its course, and the subscription will not be automatically renewed.
Links for an outing
A new feature, a long-awaited one: publish the page before placing an order, because a link to a page that doesn't exist is useless. When delegating, a one-time campaign addresses this need.
If you publish multiple software programs
A single delegation may cover several areas, each with its own budget.
@dorianmongel
Don't have time to make a list? A project manager will work with you to develop your backlink campaign plan and then place the orders. Everything is explained on the page Managed Backlink Campaignpage.
List your pages and their queries
One line per page: its URL, the target query, and its priority. This is the foundation of your backlinking strategy. Start with the pages most closely related to the test or demo.
Choose the sites and place your order
Create your account, select websites in the right categories, and then specify the destination page and anchor text for each order. A single link is all you need to test the service.
Follow every post
You'll receive a notification when a link is posted, and the link will be added to the list in your customer account.
To software publishers—from the founder alone to the growth team—and to the agencies that support them.
Founders Without a Marketing Team
The product and sales come first, and no one has time to search for websites. The page Netlinking startup shows how to get started with just one link.
Marketing and Growth Managers
You know your pages and your search queries. The catalog lets you choose each site and each anchor.
SEO Agencies
A delegation can include sites from multiple clients, each with its own budget. See the Linkuma page for agencies.
For software publishers, as for other clients, links start at just a few euros, depending on the site selected. There’s no minimum order: you set your own budget. You’ll receive support starting with your very first link—including delegation—and the 30-minute call with an audit is free.
A 30-minute call with a complimentary audit.
No ranking is guaranteed.
Linkuma focuses exclusively on links published on other domains that point to your site. Your pages, their content, and their technical aspects are the responsibility of your teams or an SEO service provider. We do not promise any specific search rankings: the impact of a link depends on the target page, the competition for the search query, and your site’s backlink profile.
What does netlinking involve for a SaaS company?
How do you get backlinks when you're developing software?
Should we target the homepage or the product pages?
How many backlinks does a SaaS company need?
How do you choose a backlink-building platform for a SaaS company?
Does link building for a SaaS company differ from that for an e-commerce site?
During the call, your project manager will compare your pages and rankings to those of your competitors, then tell you how many links to plan for and at what pace. The call and audit are free, with no obligation.
