Online Stores · Brands · Acquisition Managers

Netlinking e-commerce :
backlinks to key pages
of your store

Netlinking e-commerce : backlinks to key pages of your store

Netlinking e-commerce :
backlinks to key pages
of your store

On Linkuma, you specify the categories, product listings, or buying guides you want to promote,
then select the websites in your industry that will publish the links. You can place the order on your own,
or with the help of a project manager.

On Linkuma, you specify the categories, product listings, or buying guides you want to promote, then select the websites in your industry that will publish the links. You place the order yourself or with the help of a project manager.

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Which pages of an online store
should have links ?

Which pages of an online store should have links ?

Those that target search queries entered by your customers and will remain online for a long time.

Category Pages

Generic search terms, followed by internal links to your products.

Product Sheets

Your go-to products: bestsellers and items always in stock.

Brand Pages

Searches that associate a brand with a type of product.

Buying Guides

Useful content that links to your categories.

The Home Page

Your store's name and brand keywords.

Which anchor should you choose based on the target page?

Target Page

Typical query

Possible anchors

Target Page

Run the campaign yourself or entrust it
to a project manager ?

Manage the campaign yourself or entrust it to a project manager ?

Run the campaign yourself or entrust it
to a project manager ?

You're in the driver's seat

You choose the sites and place the orders.

You delegate

The project manager implements the approved plan.

The catalog is the same. Only the links are billed.

Choose the top sites
for your categories

Choose the top sites for your categories

Choose the top sites
for your categories

You set the budget. There is no minimum order.

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Why Does an Online Store Need backlinks ?

For a single search query, dozens of stores offer similar products with product listings that look alike. Links from other sites are among the signals that help search engines assess a page’s authority relative to its competitors.

Links are a supplement to your content and your website's technical aspects—they don't replace them.

Select the pages for your store in detail

Pages that target search queries entered by your customers and will remain online for a long time. Five types of pages are well-suited for this purpose.

They target generic search terms, such as “yoga mat” or “corner sofa.” The backlinks they receive then, through your internal links, benefit the products they feature. For a seasonal category (Christmas, back-to-school), keep the same URL from one year to the next: that way, its backlinks accumulate instead of starting from scratch.

Keep the same address from one year to the next.

Details of the anchors by page type

An anchor refers to the clickable text that contains the link. Google uses it to understand the topic of the target page: tailor it to the type of page, and vary it from one link to another.

Target Page

Typical query

Possible anchors

Target Page

On which websites should you post your links?

Especially on sites whose content is related to your products, along with a few general-interest sites to diversify your sources. Here are, for example, the categories in the Linkuma catalog that correspond to the most common e-commerce sectors.

Fashion

Home

Animals

Cooking

Sports

Technology

Vehicles

Travel

Health

Topic · Trust Flow · Referring Domains

Before making a purchase, check the site’s theme and its Trust Flow—Majestic’s trust score. Also look at its referring domains: the number of different sites that link to it. The “General” category rounds out the selection to diversify the sources of your links.

Before buying links

Useful Articles and Handouts

Clear content that answers your customers' questions.

One main address per category

Avoid sharing links that point to multiple URLs.

Categories accessible from the home page

Make navigation and internal links easier.

Do you manage or do you delegate ?

The catalog is the same; the only difference is who selects the sites and places the orders.

You're in the driver's seat

You choose the sites and place the orders.

Pages and Requests

Sites and anchors

Orders

Rhythm

No additional cost

You delegate

The project manager implements the approved plan.

Pages and Requests

Sites and anchors

Orders

Rhythm

No additional cost

You set the budget

The one you choose: There is no minimum order. Each link has its own price, which is displayed before purchase: starting at a few euros, depending on the site.

Launch your campaign in 4 steps

Create an account

Registration is done on the platform, with no minimum order amount required.

List the pages that need improvement

For each one, note the target keywords and its type: category, product page, brand page, or buying guide. Start with the categories that account for the largest share of your sales.

Compare the sites in the catalog

Browse websites in your store's industry, then compare their metrics and themes.

Place your order, then follow the posts

Each link you publish leads to your customer portal (which you receive during a campaign). On the store side, Google Search Console shows you the clicks, impressions, and average position for each page.

Would you rather delegate? Start with the free SEO auditvia video call: the project manager will develop a plan based on your pages and your budget.

What People Are Saying

"[...] The platform is easy to use and effective. I recommend it to anyone looking for a good boost in backlinking."

Nabil Rhazlaoui

"So far, using the platform has been a pleasant experience. The list of sites with the data is cool and handy […]. The purchasing process is simple, and the response time is great."

Dorian

Links without a purchase—that's also possible

Some links can be obtained without buying them—at the cost of your time.

Your suppliers and partners

Many brands have a "Where to Buy" page or a list of retailers. Ask them to include a mention with a link to your website.

Media Relations

A sales figure gives a reporter a reason to quote you.

Your own content

A comprehensive buying guide or a helpful comparison can be featured on blogs in the same niche.

Who is it for?

Independent stores

You choose the links for your store.

Acquisition Managers

You delegate tasks according to the approved plan.

For independent stores that want to choose each link, and for acquisition managers who are short on time: a project manager then implements the approved link plan. Agencies that manage netlinking for client stores have their own page: Linkuma for agencies.

In a nutshell.

E-commerce link building involves obtaining links from other websites to the pages of an online store: categories, product listings, brand pages, and buying guides. Linkuma sells these links on websites organized by sector (there are 12), including fashion, home, pets, cooking, and sports. Their metrics are displayed before purchase. Are you swamped? A project manager can run the campaign for you, with no management fees.

Questions Frequently Asked Questions

Frequently Asked Questions

Clear answers to the most common questions about e-commerce backlinking.

What is e-commerce netlinking?

How do you do link building for an online store?

How many backlinks should you plan for a category?

Should we include links to the product pages?

What happens to a link if the product is no longer sold?

What is the difference between an internal link and a backlink?

Does netlinking work with Shopify, WooCommerce, or PrestaShop?

What is the best backlink-building platform for an e-commerce business?

Choose the top sites for your categories

Create an account to browse the catalog and compare websites before making a purchase. For personalized assistance, schedule an appointment: in 30 minutes, a project manager will work with you to develop your plan.

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Schedule a call