Software Publishers · B2B
Software Publishers · B2B
Netlinking SaaS: Backlinks to Your features, integrations, and comparisons
Netlinking SaaS: Backlinks to Your features, integrations, and comparisons
Netlinking SaaS: Backlinks to Your features, integrations, and comparisons
On Linkuma, you can order individual backlinks to your software’s pages on topic-related websites of your choice. You can place the orders yourself, or a project manager can handle them for you.
On Linkuma, you can order individual backlinks to your software’s pages on topic-related websites of your choice. You can place the orders yourself, or a project manager can handle them for you.
In a nutshell.
In a nutshell.
For a software publisher’s organic SEO, netlinking (or link building) involves getting other websites to reference your pages with a clickable link. These links primarily point to the pages your prospects read before a trial or demo: features, use cases, integrations, and comparisons. On Linkuma, you select websites in industries related to yours, such as IT or Business. Each backlink is purchased individually, with no minimum order, and support is included.
For a software publisher’s organic SEO, netlinking (or link building) involves getting other websites to reference your pages with a clickable link. These links primarily point to the pages your prospects read before a trial or demo: features, use cases, integrations, and comparisons. On Linkuma, you select websites in industries related to yours, such as IT or Business. Each backlink is purchased individually, with no minimum order, and support is included.
Which pages on a SaaS site deserve backlinks?
Which pages on a SaaS site deserve backlinks?
Which pages on a SaaS site deserve backlinks?
Those that address a specific search query and lead to a trial or demo. The most common mistake is to send all links to the blog and none to the product pages.
Those that address a specific search query and lead to a trial or demo. The most common mistake is to send all links to the blog and none to the product pages.
Feature Page
Feature Page
Feature Page
01
01
01
01
Feature Pages
Feature Pages
One page per feature, tailored to a specific business need: “staff scheduling software,” “electronic signature for quotes.” A link to this page helps search engines understand what your product does.
One page per feature, tailored to a specific business need: “staff scheduling software,” “electronic signature for quotes.” A link to this page helps search engines understand what your product does.
02
02
02
02
Use Case Pages
Use Case Pages
“For accounting firms,” “for franchise networks”: each page is tailored to a specific industry. Inbound links from websites in that industry provide clear context.
“For accounting firms,” “for franchise networks”: each page is tailored to a specific industry. Inbound links from websites in that industry provide clear context.
03
03
03
03
Integration Pages
Integration Pages
“Connect your software to Slack,” “synchronize with HubSpot”: these search queries come from people who are already using the other tool. Create one page per integration and reserve the links for the most frequently searched integrations.
“Connect your software to Slack,” “synchronize with HubSpot”: these search queries come from people who are already using the other tool. Create one page per integration and reserve the links for the most frequently searched integrations.
04
04
04
04
Comparison Articles and “Alternatives To” Pages
Comparison Articles and “Alternatives To” Pages
“Tool A vs. Tool B,” “alternative to [competitor]”: anyone who types these words is torn between two options. These are decision pages, which deserve links just as much as the homepage.
“Tool A vs. Tool B,” “alternative to [competitor]”: anyone who types these words is torn between two options. These are decision pages, which deserve links just as much as the homepage.
05
05
05
05
Blog Posts
Blog Posts
An in-depth guide attracts readers who are just discovering their problem. It also passes some of its authority on to your product pages, provided your internal linking structure connects the guide to them.
An in-depth guide attracts readers who are just discovering their problem. It also passes some of its authority on to your product pages, provided your internal linking structure connects the guide to them.
Which sites in the catalog should you choose for software?
Which sites in the catalog should you choose for software?
Which sites in the catalog should you choose for software?
Start with sectors whose themes are related to your product, then add your customers' sectors.
Start with sectors whose themes are related to your product, then add your customers' sectors.
Catalog Section
Push-to-open pages
Catalog Section
Catalog Section
Technology
Technology
Push-to-open pages
Push-to-open pages
Features, Comparisons
Features, Comparisons
Catalog Section
Catalog Section
Business
Business
Push-to-open pages
Push-to-open pages
Management, sales, HR, or accounting software
Management, sales, HR, or accounting software
Catalog Section
Catalog Section
Your clients' industry (Pets for veterinary software, Finance/Real Estate for rental management, etc.)
Your clients' industry (Pets for veterinary software, Finance/Real Estate for rental management, etc.)
Push-to-open pages
Push-to-open pages
Use Case Pages
Use Case Pages
Catalog Section
Catalog Section
General Interest
General Interest
Push-to-open pages
Push-to-open pages
All of them, to give you a variety of sites that mention you
All of them, to give you a variety of sites that mention you
Before making a purchase, check the site’s Trust Flow: a metric created by Majestic that estimates a site’s reliability based on the quality of the sites that link to it. Also look at its referring domains—that is, how many unique sites link to it. The sectors where your competitors are getting their links can also provide some clues.
Before making a purchase, check the site’s Trust Flow: a metric created by Majestic that estimates a site’s reliability based on the quality of the sites that link to it. Also look at its referring domains—that is, how many unique sites link to it. The sectors where your competitors are getting their links can also provide some clues.
Which anchors should be used for pages on a SaaS platform?
Which anchors should be used for pages on a SaaS platform?
Which anchors should be used for pages on a SaaS platform?
Anchors that describe the target page, alternating between your brand name, your address, descriptions, and a few keywords. The anchor refers to the clickable words in the link. In its best practices for links, Google states that “high-quality anchor text is descriptive, concise, and relevant.”
Anchors that describe the target page, alternating between your brand name, your address, descriptions, and a few keywords. The anchor refers to the clickable words in the link. In its best practices for links, Google states that “high-quality anchor text is descriptive, concise, and relevant.”
scheduling software
scheduling software
Anchor Type
Example of scheduling software
Target Page
Anchor Type
Anchor Type
Brand
Brand
Example of scheduling software
Example of scheduling software
"[Your brand]"
"[Your brand]"
Target Page
Target Page
Home
Home
Anchor Type
Anchor Type
Website Address
Website Address
Example of scheduling software
Example of scheduling software
"votremarque.fr"
"votremarque.fr"
Target Page
Target Page
Home
Home
Anchor Type
Anchor Type
Short description
Short description
Example of scheduling software
Example of scheduling software
"[Your Brand]'s schedule"
"[Your Brand]'s schedule"
Target Page
Target Page
Feature or use case
Feature or use case
Anchor Type
Anchor Type
Description
Description
Example of scheduling software
Example of scheduling software
"Schedule your technicians' routes"
"Schedule your technicians' routes"
Target Page
Target Page
Feature
Feature
Anchor Type
Anchor Type
Integration
Integration
Example of scheduling software
Example of scheduling software
"Synchronize your schedule with Google Calendar"
"Synchronize your schedule with Google Calendar"
Target Page
Target Page
Onboarding Page
Onboarding Page
Anchor Type
Anchor Type
Exact keyword
Exact keyword
Example of scheduling software
Example of scheduling software
"scheduling software"
"scheduling software"
Target Page
Target Page
Feature available on only a few links
Feature available on only a few links
Google adds a cautionary note: “If it feels like you’re forcing keywords into the anchor text, you’re probably using too many.”
Google adds a cautionary note: “If it feels like you’re forcing keywords into the anchor text, you’re probably using too many.”
At what frequency should you post links to a SaaS platform?
At what frequency should you post links to a SaaS platform?
At what frequency should you post links to a SaaS platform?
At a steady pace, appropriate for your site’s age and size. A new release may warrant a few additional links to the relevant page, in addition to your usual pace rather than in place of it.
At a steady pace, appropriate for your site’s age and size. A new release may warrant a few additional links to the relevant page, in addition to your usual pace rather than in place of it.
A monthly budget
A monthly budget
With the subscription plan, you get a monthly budget for your feature pages and use cases. You can cancel at any time: the current month will run its course, and the subscription will not be automatically renewed.
With the subscription plan, you get a monthly budget for your feature pages and use cases. You can cancel at any time: the current month will run its course, and the subscription will not be automatically renewed.
Links for an outing
Links for an outing
A new feature, a long-awaited one: publish the page before placing an order, because a link to a page that doesn't exist is useless. When delegating, a one-time campaign addresses this need.
A new feature, a long-awaited one: publish the page before placing an order, because a link to a page that doesn't exist is useless. When delegating, a one-time campaign addresses this need.
If you publish multiple software programs
If you publish multiple software programs
A single delegation may cover several areas, each with its own budget.
A single delegation may cover several areas, each with its own budget.
What do Linkuma users have to say?
What do Linkuma users have to say?
Romain Grossard
Romain Grossard
Romain Grossard
"A team I really enjoy working with! They're top-notch in every way (SEO strategy, project management, administrative tasks, etc.) […]"
"A team I really enjoy working with! They're top-notch in every way (SEO strategy, project management, administrative tasks, etc.) […]"
"A team I really enjoy working with! They're top-notch in every way (SEO strategy, project management, administrative tasks, etc.) […]"
Dorian
Dorian
Dorian
@dorianmongel
@dorianmongel
"So far, using the platform has been a pleasant experience. The list of sites with the data is cool and handy […]. The purchasing process is simple, and the response time is great."
"So far, using the platform has been a pleasant experience. The list of sites with the data is cool and handy […]. The purchasing process is simple, and the response time is great."
"So far, using the platform has been a pleasant experience. The list of sites with the data is cool and handy […]. The purchasing process is simple, and the response time is great."
How to Start Netlinking for your SaaS on Linkuma?
How to Start Netlinking for your SaaS on Linkuma?
How to Start Netlinking for your SaaS on Linkuma?
Don't have time to make a list? A project manager will work with you to develop your backlink campaign plan and then place the orders. Everything is explained on the page Managed Backlink Campaignpage.
Don't have time to make a list? A project manager will work with you to develop your backlink campaign plan and then place the orders. Everything is explained on the page Managed Backlink Campaignpage.
1
List your pages and their queries
List your pages and their queries
One line per page: its URL, the target query, and its priority. This is the foundation of your backlinking strategy. Start with the pages most closely related to the test or demo.
One line per page: its URL, the target query, and its priority. This is the foundation of your backlinking strategy. Start with the pages most closely related to the test or demo.
2
Choose the sites and place your order
Choose the sites and place your order
Create your account, select websites in the right categories, and then specify the destination page and anchor text for each order. A single link is all you need to test the service.
Create your account, select websites in the right categories, and then specify the destination page and anchor text for each order. A single link is all you need to test the service.
3
Follow every post
Follow every post
You'll receive a notification when a link is posted, and the link will be added to the list in your customer account.
You'll receive a notification when a link is posted, and the link will be added to the list in your customer account.
Who is Linkuma’s SaaS netlinking service?
Who is Linkuma’s SaaS netlinking service?
To software publishers—from the founder alone to the growth team—and to the agencies that support them.
To software publishers—from the founder alone to the growth team—and to the agencies that support them.
Founders Without a Marketing Team
Founders Without a Marketing Team
The product and sales come first, and no one has time to search for websites. The page Netlinking startup shows how to get started with just one link.
The product and sales come first, and no one has time to search for websites. The page Netlinking startup shows how to get started with just one link.
Marketing and Growth Managers
Marketing and Growth Managers
You know your pages and your search queries. The catalog lets you choose each site and each anchor.
You know your pages and your search queries. The catalog lets you choose each site and each anchor.
SEO Agencies
SEO Agencies
A delegation can include sites from multiple clients, each with its own budget. See the Linkuma page for agencies.
A delegation can include sites from multiple clients, each with its own budget. See the Linkuma page for agencies.
How much does does SaaS backlinking cost on Linkuma?
How much does does SaaS backlinking cost on Linkuma?
For software publishers, as for other clients, links start at just a few euros, depending on the site selected. There’s no minimum order: you set your own budget. You’ll receive support starting with your very first link—including delegation—and the 30-minute call with an audit is free.
For software publishers, as for other clients, links start at just a few euros, depending on the site selected. There’s no minimum order: you set your own budget. You’ll receive support starting with your very first link—including delegation—and the 30-minute call with an audit is free.
A 30-minute call with a complimentary audit.
A 30-minute call with a complimentary audit.
No ranking is guaranteed.
No ranking is guaranteed.
Linkuma focuses exclusively on links published on other domains that point to your site. Your pages, their content, and their technical aspects are the responsibility of your teams or an SEO service provider. We do not promise any specific search rankings: the impact of a link depends on the target page, the competition for the search query, and your site’s backlink profile.
Linkuma focuses exclusively on links published on other domains that point to your site. Your pages, their content, and their technical aspects are the responsibility of your teams or an SEO service provider. We do not promise any specific search rankings: the impact of a link depends on the target page, the competition for the search query, and your site’s backlink profile.
Frequently Asked Questions
Frequently Asked Questions
What does netlinking involve for a SaaS company?
What does netlinking involve for a SaaS company?
How do you get backlinks when you're developing software?
How do you get backlinks when you're developing software?
Should we target the homepage or the product pages?
Should we target the homepage or the product pages?
How many backlinks does a SaaS company need?
How many backlinks does a SaaS company need?
How do you choose a backlink-building platform for a SaaS company?
How do you choose a backlink-building platform for a SaaS company?
Does link building for a SaaS company differ from that for an e-commerce site?
Does link building for a SaaS company differ from that for an e-commerce site?
A Link Map for Your Product Pages, in 30 Minutes
A Link Map for Your Product Pages, in 30 Minutes
During the call, your project manager will compare your pages and rankings to those of your competitors, then tell you how many links to plan for and at what pace. The call and audit are free, with no obligation.
During the call, your project manager will compare your pages and rankings to those of your competitors, then tell you how many links to plan for and at what pace. The call and audit are free, with no obligation.
